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Thursday, 19 January 2017 07:51

Marketing I

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Marketing I is the foundation for all marketing courses. Students will learn basic principles that lead to careers in marketing, finance, hospitality, and management. Students will be introduced to the world of marketing including the free enterprise system. The seven core functions of marketing will be examined: Marketing Planning, Marketing-Information Management, Pricing, Product/Service Management, Promotion, Channel Management, and Selling. A central focus throughout the course will be the development of soft skills including teamwork, oral communication, written communication, decision-making, and emotional intelligence. Students should have the opportunity to participate in DECA, a student organization that prepares emerging leaders and entrepreneurs. DECA related activities and curriculum can be used as an approved part of all marketing classes.


  • Credit: CTE
  • Grade level: 10, 11, 12
  • Schools: Bonneville, Fremont, Roy, Weber
  • Course length: semester
  • Fee: $0
  • WSD Course #: 28260
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