This is an introductory course which will help students develop a thorough understanding of the marketing concepts and theories that apply to sports and sporting events. The areas this course will cover include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans.
This is an introductory course which will help students develop a thorough understanding of the marketing concepts and theories that apply to sports and sporting events. The areas this course will cover include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans. This course will also delve into the components of promotion plans, sponsorship proposals and the key elements needed in sports marketing plans.
Mail? Forget it. TV commercials? Meet the DVR. Email? Old school. It's all about Facebook, Foursquare, Twitter, QR codes and apps. Many students already use some or all of these tools in their personal life. Now is the time to learn how to use these new digital and social media tools in the world of business.
Retailing is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide insight into the theory behind buying, selling, storing, pricing, promoting, displaying, financing, and other activities necessary for successful business operations.
Retailing is a program that will prepare the student to operate businesses that sell, rent, or lease goods and services. This course will provide insight into the theory behind buying, selling, storing, pricing, promoting, displaying, financing, and other activities necessary for successful business operations.
This project-based course allows students to develop and demonstrate management level marketing skills. Students will learn advanced marketing principles then demonstrate proficiency by completing a marketing project. The majority of class time should be spent by students completing their marketing project. Examples of projects include: creating an advertising or public relations campaign, developing a business plan, conducting market research for a business and making suggestions for improvement, or completing an official DECA written project. Each project will include a written and presentation component.
Marketing I is the foundation for all marketing courses. Students will learn basic principles that lead to careers in marketing, finance, hospitality, and management. Students will be introduced to the world of marketing including the free enterprise system. The seven core functions of marketing will be examined: Marketing Planning, Marketing-Information Management, Pricing, Product/Service Management, Promotion, Channel Management, and Selling. A central focus throughout the course will be the development of soft skills including teamwork, oral communication, written communication, decision-making, and emotional intelligence. Students should have the opportunity to participate in DECA, a student organization that prepares emerging leaders and entrepreneurs. DECA related activities and curriculum can be used as an approved part of all marketing classes.
The Leadership Principles course is recommended for students who are elected student body or class officers, organization or club presidents/officers, or are considering running for one of these offices. Student leaders have great ambitions and enthusiasm for the school and student body – but this alone does not create success. This class teaches how to be an “effective leader.” Concepts of goal setting, motivation, team building, time management, conflict resolution, dealing with stress, and much more are discussed. Students may be eligible to receive three (3) credits of concurrent enrollment at Utah Valley State College.
For students interested in a career in fashion. This introduction includes fashion cycles, leaders, textiles, apparel details, color, designs, fashion history, retailing and promotion. Concurrent Enrollment with WSU SST 1503. Magnet at RHS.
The student in Fashion Merchandising B will learn about the fundamentals of elements and principles of design, color theory, wardrobing, fashion marketing, basic fashion and business concepts, size categories, and caring for clothing.